Axis Labs
A proposal · For Aaron Burks
A proposal for Aaron
Aaron Burks.
Better Kutz, rebuilt — the system to turn your following into a business.

I spent the week studying your work — your DMs, your site, your followers, your offers. There's a real business hiding behind the friction. This is the plan to free it. No upfront cost from you.

Aaron Burks at Better Kutz
Better Kutz · Loganville, GA
113K
Instagram followers ready to convert
4wk
Full system, live and earning
$0
From you, upfront
A note before we start

"I'm reaching out because I think you're sitting on a real business — and the wrong system is in the way."

You've spent 10 years building a brand. The 113K people who follow you, the kids you've mentored, the magazine spreads, the chair work — that's the hard part. That's done.

What you have around it right now is a website that fights your visitors and a DM inbox that doesn't sort itself. People who want to book a cut, learn the craft, or get their kid into your program all land in the same place and most of them never come back.

I want to fix that. The whole thing. Site, automation, email, course funnel, analytics — and put your name on it as my flagship case study.

— Jason
Axis Labs AI · jason@axislabsai.com
The transformation

Drag to see what changes.

Your current site greets every visitor with a video splash, a "TAP TO ENTER" prompt, and music that tries to autoplay. The new homepage loads to the offer. No friction. Three clear doors. One decision in three seconds.

Better Kutz.
MENU
LOGANVILLE · GWINNETT
Better Kutz.
Pick your door.
10 years in the chair. 113K who watch. Where to next?
Which one are you?
Book a Cut Local
Learn the Craft Course
Kids Training Barbers
The new betterkutz.com
audio autoplay
TAP TO ENTER
Now
New
⇄
Drag the gold divider
What's costing you money

Six specific things your current site is doing wrong.

Your work speaks for itself. Your following speaks for itself. But every link, button, and page on your current site is leaking customers. Here's the list, with what we build instead.

01
Right now

Your site greets every visitor with a video splash and tries to autoplay music at half-volume after they tap. On mobile, in public, you're ambushing them with sound.

What we build

Visitors land directly on the offer. No splash. No audio. No interruption between "I clicked your link" and "I'm ready to book."

02
Right now

You get hundreds of DMs a day from three different people: clients booking cuts, barbers asking about training, parents asking about the youth program. They all land on the same noisy homepage. Almost nobody books.

What we build

Smart DM automation that reads each message and routes the person to a page built for exactly what they asked for. Each follows up automatically if they don't act.

03
Right now

Booking a cut is split across four different calendars — adult, kids, house calls, travel. Even people who want to book often pick the wrong service and disappear.

What we build

One unified booking page. Service selector. Your photo. Real reviews. One decision: pick a time.

04
Right now

Your contact form doesn't actually capture anything — it just opens the visitor's email app and asks them to send you a message manually. On mobile, most never finish. You lose the lead and never know it.

What we build

Real forms that capture email addresses directly and add them to a list you own. Even if they don't buy today, you can reach them tomorrow.

05
Right now

Your $26.99 ebook is a one-and-done Stripe checkout. No email follow-up, no upsell, no second touch. Whoever buys it disappears.

What we build

Reposition the ebook as a free lead magnet to build your list. Your real paid product becomes the Kids Training System — a category nobody else owns and your followers are already asking for.

06
Right now

You have zero analytics on your site. No Google Analytics, no Meta Pixel, no heatmaps. You can't see which posts drive traffic. You can't run ads to people who visited but didn't buy. You're flying blind.

What we build

Full tracking on day one. You'll see exactly which content brings buyers, where they drop off, and what to do about it. Monthly report in plain English.

The new system

One site. Three doors.

Most websites try to be one page for everyone. Yours will route every visitor — and every DM — to the exact page they need. And capture the rest.

The hub
betterkutz.com
A homepage that asks one question in three seconds: which one are you?
↓
Door 1
Book a Cut
Local Gwinnett clients booking adult, kids, house calls, or travel — all through one unified flow. No more split calendars.
Door 2
Learn the Craft
Aspiring barbers from your 113K following. The Foundation ebook becomes a free lead magnet. The Adult Training System becomes the paid product.
Door 3
Kids Training System
The category nobody else owns. Built for other barbers and barber schools who want to specialize in kids' cuts. This is the wedge.
The new homepage

This is what people see on their phone.

Mobile is where your business lives. 95% of your traffic comes from Instagram. So the site is designed for a thumb on a phone screen first.

No splash. No music. No menu hunt. Brand, name, intent — three doors, picked in three seconds.

  • Loads in under one second on 4G
  • Sticky booking button at the bottom of the screen
  • Email capture even from visitors who don't book today
  • Same design language across every page
Better Kutz.
MENU
Loganville · Gwinnett
Better Kutz.
Pick your door.
10 years in the chair. 113K who watch. Where to next?
Book a Cut
Adults · Kids · House calls · Travel
Learn the Craft
Training system for aspiring barbers
Kids Training System
For barbers who want to specialize
BOOK NOW →
What you actually get

The full build — not just a pretty site.

A website that looks good is the easy part. Below is the system underneath it: the automation, the email machine, the tracking, the product. All of it.

01 — DESIGN + BUILD

A new website, top to bottom

Four hand-built pages — homepage hub, booking, adult training, kids training. Mobile-first. Fast. No splash, no autoplay, no friction.

  • Custom design built for conversion, not decoration
  • Hosted on Netlify — same-day updates from me
  • Mobile-tested on real phones, not simulators
02 — AUTOMATION

Instagram DM routing

Built on ManyChat. Reads keywords in every DM and routes the person to the right page automatically. Follows up if they don't act.

  • Three flows — booking, adult training, kids program
  • Email capture inside every flow
  • Frees your thumbs for conversations that matter
03 — OWNED AUDIENCE

An email list that's yours

Built on Kit. Free up to 10,000 subscribers. Welcome sequences warm leads up before asking for the sale.

  • Three audience tags — clients, barbers, parents
  • Stripe connected so every buyer auto-tags
  • An audience that doesn't disappear if Instagram does
04 — DIGITAL PRODUCT

The Kids Training System

A digital product structured around what makes you different — kids cuts. Built from PDFs and voice notes you record on your phone. Delivered through Gumroad.

  • Curriculum, equipment, parent scripts, age-specific technique
  • $147–$297 price point — wide open in the market
  • Built without a video shoot in v1
05 — TRACKING

Full analytics + retargeting

Google Analytics, Meta Pixel, and Microsoft Clarity installed on every page. Custom events on every button.

  • See which posts drive buyers — and which don't
  • Build retargeting audiences for future Instagram ads
  • Monthly one-page report in plain English
06 — SUPPORT

Same-day updates, every time

Text me anything you want changed. New review, new photo, new pricing, new offer. Live within hours.

  • No portal to log into. No password to remember.
  • I handle every edit — that's the deal
  • You'll never wait the way you waited on your last guy
Aaron Burks at Better Kutz
Why I'm doing this

I'm betting on you.

You're going to ask why someone's offering to build all this for free. Three honest reasons:

1. Case study. I'm building this exact system for other beauty-industry creators. Yours becomes the proof. Before-and-after metrics, your testimonial, your name. We agree on usage rights in writing.

2. Audience. 113K followers with your level of engagement is real leverage. With the right system underneath it, this can be a six-figure business off digital products alone. I want a small slice of that upside.

3. The work itself. Your last guy ghosted you. You shouldn't have to chase someone to change a price on your own website. That ends here. Text me, it ships same day. That's not a pitch — that's the contract.

Timeline

Four weeks to live. Phase one in seven days.

We don't wait for the full system to be built before you start seeing results. Phase one fixes the highest-revenue path first — your bookings.

Week 1

Stop the bleeding

Booking landing page goes live. Analytics installed. Instagram bio link updated to point here. Within seven days, every person clicking your bio sees a clean page instead of the splash screen.

Booking page Analytics Unified Calendly
Week 2

The hub and the routing

Homepage goes live. ManyChat DM automation goes live — three flows, keyword routing. Email capture wired to Kit. By end of week two, every DM and every visitor is being sorted into the right funnel.

Homepage ManyChat Kit email
Weeks 3–4

The products

Training landing pages go live. Adult Training System ships to Gumroad using what you already have. Kids Training System landing page launches with a "join the waitlist" while the curriculum gets finalized.

Adult training Kids training Gumroad Email sequences
Ongoing

Optimize from data

Monthly review of what's converting and what's not. Tweak copy, run A/B tests, retarget warm visitors with Instagram ads. Same-day updates whenever you need them.

Monthly reports Copy tests Same-day updates
What it costs you

Nothing upfront. I'm betting on you.

I want to build this. You don't need to write a check. The only money that leaves your account goes to the tool subscriptions that run your business — same way you already pay Stripe.

Build cost
$0upfront

I build the entire system at no charge. Four pages, automation, email, product, analytics. All of it.

Monthly tools
~$40/month

ManyChat plus your existing Calendly. Email and analytics start free until your list grows. You pay these — they're your business tools.

My side
Revshare

I take a percentage of new digital product sales for an agreed window. We finalize the structure on our call. I make money when you make money.

"Your last guy ghosted you. You shouldn't have to chase anyone to change a price on your own website. Same day, every time."
— The contract

Ready when you are.

Email me. We'll set up a quick call, walk through the plan, finalize the structure together. If it's a fit, we start within the week.

Email Jason→ Or just reply with questions to jason@axislabsai.com
Email Jason →